Mockups only. Draft copy and placeholder photos (some watermarked stock), not the final site.

createMPLS: 6 theme concepts

Click a card to open the working mockup, then scroll it (the animations are part of each pitch).

Headliners (Marquee + Zine) hero
#1 new
Headliners (Marquee + Zine)
“Every kid gets top billing. Right here in Minneapolis.”

Top Billing's marquee meets Shop Zine's hand-made warmth: a lit sign over a wall of First Avenue–style gig posters, real kids as die-cut stickers, and night marquee sections alternating with daytime poster sections.

Top Billing (Marquee) hero
#2
Top Billing (Marquee)
“Every kid gets top billing.”

Every program ends in a show, so kids are the headliners on a Hennepin Ave–style marquee. ADMISSION $0 on every ticket. The logo's pointer says "right here, at your school."

Shop Zine hero
#3
Shop Zine
“We bring the workbench. Kids make the rest.”

A riso-printed zine pasted up from the workbench: tape, Sharpie notes, sticker cutouts of real kids. Cover price "$0 for students & families." Feels made, not bought.

Build Set 612 hero
#4
Build Set 612
“Some assembly required. Every part included.”

The site is an instruction booklet. Kids do the building; createMPLS brings every other part. Judges flagged that the bricks read as LEGO (trademark risk).

Circuit City hero
#5
Circuit City
“Kids light up this city. Plug in your school.”

Minneapolis as a circuit board, with the Mississippi as the power trace. Judges found it the least ownable and too night-time and techy for families.

Working Drawings hero
#6
Working Drawings
“What would you create?”

Blueprint sketches print into full-color photos as you scroll. The metaphor is strong, but the sketch filter turns kids' faces into muddy photocopies.